In his new role, Stotsky reports to MRC CEOs and Co-Founders, Modi Wiczyk and Asif Satchu.

“Adam is well positioned to lead MRC Live & Alternative as we go through a period of rapid growth and innovation. He brings a wealth of experience in the space and a reputation for building iconic brands and franchises,” said Wiczyk and Satchu in a statement.

MRC Live & Alternative claims to be the world’s largest producer and proprietor of televised live event entertainment programming.

The company has a full slate on content production in the works, including the Academy of Country Music Awards, in partnership with the Academy of Country Music and Amazon Prime Video; the upcoming American Music Awards (alongside award-winning producer and showrunner Jesse Collins), which returns to ABC live on Sunday, Nov. 22; the Billboard Music Awards (BBMAs); the Streamy Awards for YouTube; and pre-production is underway for the 50th anniversary show of Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, also on ABC.

MRC is former owner and a shareholder in Billboard. Formerly known as Valence Media, the company rebranded to MRC in July 2020.

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