“My expanded role includes working on RCA’s brand management and overall marketing operations, two areas that I’m really excited about,” says Williams. “Labels tend to focus a lot on the bottom line, market share and artists. But I believe strongly that people have to want to be at a label, whether employees or artists. Acquisition and retention are really important, and brand management has a lot to do with that.”
Based in New York, Williams spent three years as RCA’s executive vp, marketing after being promoted from senior vp, marketing in 2018. In addition to overseeing the team working across the label’s roster, Williams served as marketing lead for artists Jazmine Sullivan, H.E.R., Chris Brown, SZA, Alicia Keys, D’Angelo, BROCKHAMPTON and Childish Gambino.
A 2021 Billboard R&B/Hip-Hop Power Players honoree and 2020 Change Agent, Williams is a member of the executive committee for She Is the Music and co-chair of the organization’s New York chapter. She also co-founded The Spark, RCA’s quarterly thought leadership program, and is the executive sponsor for RCA’s diversity–focused Black Music Action Committee.