Basketball superstar James Harden is one of those investors, Billboard has learned. The nine-time NBA all star, who now plays for the Brooklyn Nets, is one of the main investors in the Battle of the Platforms, which cost $20 million to produce, and sources say at least one other NBA player made an investment as well. Harden’s business manager declined to comment.

Harden’s investment was made through a Delaware LLC called Simply Greatness Productions. That company is owned by McBroom, 29, who defeated the 21-year-old Hall in the third round of the main event fight.

Despite the steep losses, LiveXLive chairman and chief executive Rob Ellin told shareholders on a June 28 earnings call that the much-hyped event was a success and would lead to new content ideas. As for the large losses, Ellin disclosed for the first time that despite being the only established brand promoting the fight, LiveXLive had no ownership stake in Battle of the Platforms and “no risk” in the event.

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