Davis became CEO of Univision in late December under a deal in which an investor group led by Davis’ ForceLight and private equity firm Searchlight Capital acquired a 64 percent stake in the company. Mexico’s Televisa owns the other 36 percent.
PrendeTV takes its name from a Spanish word meaning “turn on” or “switch on.” The service will launch with some 10,000 hours of Spanish-language programming, including novelas, comedies, global TV series, sports and feature films.
“With the launch of PrendeTV we are focused on bringing new ways for our advertisers to reach the U.S. Hispanic audience and, importantly, PrendeTV will be a critical part of our strategy to grow the scope of our business partnerships with our key distributors,” said Davis.
The service will be available online at Prende.tv and via mobile and connected TV apps. Distribution partners will be announced later. Univision says the service will feature channel-based and on demand programming, with limited commercial breaks within programs.