Among the findings: “Brits also spent nearly £2.45 billion ($3.47 billion) on, and in, mobile apps across last year, with Tinder, Disney+, YouTube and Netflix topping the list,” it said.
Social video sites and apps were used by 97 percent of U.K. adult Internet users, Ofcom found. “Young adults are particularly heavy users of social video platforms, with 18-24-year-olds spending an average of 1 hour 16 minutes per day on YouTube in September 2020 – an increase of 11 minutes since 2019.”
TikTok experienced “huge growth” during the pandemic – growing from 3 million U.K. adult visitors in September 2019 to 14 million in March 2021. “TikTok also saw the biggest increase in daily use among young adults – with 18-24-year-olds more than doubling their time spent on it in the year to September 2020, up from 17 minutes to 38 minutes,” according to the report.
British adults also downloaded more apps during lockdown than their European counterparts. Ofcom reported a a daily average of 2.41 billion downloads, compared with 2.20 billion in Germany, 2.15 billion in France and 1.46 billion in Spain.
One of the juicier findings: 49 percent of U.K. adults, around 26 million people, visited an adult website or app in September 2020.
This article was originally published by The Hollywood Reporter.