The WandaVision trailer made its debut during the live pandemic virtual Emmy Awards show and while the Emmys hit an all-time low in the ratings, the WandaVision trailer began its journey to a massive amount of viewing traffic.
According to “Deadline“, the WandaVision trailer pulled in a massive 53 million views online in the 24 hours following its Emmy broadcast. That is believed to be the highest 24-hour viewing period online ever for a streaming service’s series ad spot. According to entertainment social media monitor RelishMix, “That’s in a league with Avengers and Fast & Furious franchises following a Super Bowl drop in a day.”
The social media presence for the trailer was also high. WandaVision had over 302,600 social mentions, which is also at the event movie-level that we were seeing pre-COVID. The trailer began trending on Twitter immediately following its airing on Sunday night rising to #4 and hitting #2 on the YouTube trending videos when Disney+ released it to the video service after its debut during the Emmy telecast. RelishMix went on to comment more about the trailer’s incredible success:
“Roaring at theatrical social media rates from the Emmy TV broadcast spot drop — WandaVision is seeing video counts across social platforms, in a full 24-hours, exceeding 55.7M views, predominantly on YouTube with over 36.1M views. Reposting of spots and reaction/reviews spots is flying at an earned viral rate of 63:1. Facebook video views are building at 4.9M plus 10.1M views on Instagram, plus TikTok and Twitter. Keep in mind, this growth is attributed to the TV spot from Sunday night, which is even more impressive as the momentum builds on social over the week.”
For comparison’s sake, WandaVision exceeded the 24-hour social media trailer traffic of this year’s Super Bowl trailers for BLACK WIDOW (18.7 million), MULAN (12.4 million), and NO TIME TO DIE (10.1 million) among others. WandaVision also powered over the 24-hour post-Super Bowl traffic of AVENGERS: INFINITY WAR (30.9 million), and the 2017 post-Super Bowl traffic of Netflix’s Stranger Things season 2 trailer (28.2 million).
Could this mean big things for WandaVision when it debuts on Disney+ later this year?